UNDERSTANDING SEO AND HOW IT WORKS – COMPLETE GUIDE

Name: UNDERSTANDING SEO AND HOW IT WORKS - COMPLETE GUIDE | BIG VOICE WEB
Author: Alpha Hanyinde

UNDERSTANDING SEO AND HOW IT WORKS - COMPLETE GUIDE

A Website Is Created With A Purpose To Is to make it easier for your target audience to find and explore your content. For A User to discover your content, they turn to a search engine like Google where they will type and search whatsoever they are looking for and eventually through the search, Google spits the top rich results for that particular search to a user ,and a user will decide which result to follow among the recommended results . For your website to appear in search results ,it has to be crawled by Google and for it to be crawled it has to follow certain rules. The process of making your website to follow certain rules for it to appear in Google search results is called SEO (search engine optimization). It is through this process that you make all your web pages to comply with Google and eventually Google will crawl them and recommend them to the who would be searchers. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. This content can include web pages, video media, images, local business listings, and other assets.

How does SEO work?

So how does Google determine which pages to surface in the search engine results page (SERP) for any given query? How does this translate into traffic to your website? Let’s take a look at how SEO works.

Google’s search crawlers constantly scan the web, gathering, categorizing, and storing the billions of web pages out there in its index. When you search for something and Google pulls up results, it’s pulling from its index, not the web itself.
Google uses a complex formula (called an algorithm) to order results based on a number of criteria (ranking factors—which we’ll get into next) including the quality of the content, its relevance to the search query, the website (domain) it belongs to, and more.
How people interact with results then further indicates to Google the needs that each page is (or isn’t) satisfying, which also gets factored into the algorithm.

In other words, SEO works like a complex feedback system—to surface the most accurate, trustworthy, and relevant results for any given search using input from you, Google, and searchers. Your role is to produce content that satisfies Google’s experience, expertise, authority, and trust requirements (E-E-A-T), which satisfy its searchers’ requirements.

Alpha Hanyinde

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